For over 15 years, figments has studied, analyzed, calibrated, and crafted human experiences.
Based out of Singapore, Pune, and London, we at figments believe that the purpose of any human effort is to enhance humanness and unlock value through experience design.
WHAT IS EXPERIENCE DESIGN?
Experience design is about creating spaces that are functional, aesthetically pleasing, and enriching for users. It blends design, psychology, and technology to meet user needs and expectations. This approach starts with understanding users through research, ensuring smooth and intuitive interactions, and using colors, lighting, textures, and spatial arrangements to evoke positive emotions.
Modern technology, such as smart systems and interactive displays, enhances the experience. Sustainability and well-being are also key, focusing on environmentally friendly materials and promoting health. By considering the entire user journey, experience design ensures consistency and coherence, making every interaction meaningful and enjoyable.
The experience of creating an experience must remain an unforgettable experience.
We shape brands that people love and remember.
We design experiences that uplift communities and transform lives.
We uncover insights that make every experience personal and impactful.
brand X: design for value creation.
Brands are more than logos; they’re repositories of trust and memories. We uncover our brand X practice, where we design brand experiences that trigger strong recall and evoke emotions. From immersive experience centers to captivating flagship retail spaces, our focus on design for value creation drives impactful brand journeys.
Elevating the salon experience with Lakmé's commitment to beauty, style, and personal transformation.
Redefining ice cream delight with diverse flavors, sustainable practices, and a vibrant cultural hub for joyful experiences.
Celebrating 75 years of innovation and culture through an interactive museum experience that inspires and educates.
community X: empowering through experience design. Experiences have the latent power to bring marginalised communities into the mainstream. Our community X practice leverages experience design to revive neglected neighbourhoods and empower underprivileged communities. From renewing public spaces to developing rural schools and creating inclusive experiences for the specially-abled, we focus on fostering social equity and enhancing quality of life through thoughtful design.
research X: delving deeper into experiences. Research X propels us beyond the expected, guiding our journey through uncharted territories of human understanding, narrative resonance, and interdisciplinary exploration. It is through this practice that we breathe life into our designs, creating experiences that leave indelible imprints on hearts and minds. Research X encompasses User-Centric Research, Narrative Centric Research, and Discipline Centric Research.
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elevating human connection &
revealing core values through experience design.
Contact
Singapore
3 Fraser Street, #08-21, Duo Towers
Singapore 189352
+65 9793 9270
Pune
308, Transbay, Balewadi
Pune, India 411045
+91 8087003522
London
cpmg, 38, Rosebery Ave, London, EC1R 4RN
United Kingdom